We considered what motivates the audience, drawing "Mr. Robot" fans into ARG experiences beyond the show—and then we began to tease Esmail's other projects. By indicating that upcoming shows would be as complex and multilayered, we harnassed the attention of devout "Mr. Robot" fans, while diverting it to the next thing.
We took away control to pique curiosity, being purposefully obscure so fans could come up with their own theories and connections.
"Thank you for the amazing video /u/SamEsmail. This was a great puzzle!"