We make UX
But not the way you'd expect
If, when Melville wrote Moby-Dick, he'd replaced the 800 pages of nautical symbolism and mystical themes with, “see, there’s this sea captain who obsessively hunts a white whale,” well, we wouldn’t have “Call me Ishmael”—arguably the most famous opening line in written history.
Easy isn't memorable. So, rather than trying to make UX intuitive, we make it a little unexpected. Having to consider what you’re doing and make real decisions about it is what turns a forgettable routine into an engaging experience. Isn't the point of creating an experience to make it engaging? We like to think so—so that’s what we do with our work.
Today, we've done it
We've been making engaging user experiences out of websites, products, tools, ads, and brands—anywhere users want things to be more memorable than intuitive.